Test Bank for Kleppners Advertising Procedure 18th Edition by Lane
$29.00
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Table of content
1. Background of Todays Advertising
2. Roles of Advertising
3. Brand Planning and the Advertising Spiral
4. Target Marketing
5. The Advertising Agency, Media Services, and Other Services
6. The Advertisers Marketing/Advertising Operation
7. Media Strategy
8. Using Television
9. Using Radio
10. Using Newspapers
11. Using Magazines
12. Out-of-Home Advertising
13. Digital and Direct-Response Advertising
14. Sales Promotion
15. Research in Advertising
16. Creating the Message
17. The Total Concept: Words and Visuals
18. Print Production
19. Video and the Commercial
20. The Radio Commercial
21. Trademarks and Packaging
22. The Complete Campaign
23. International Advertising
24. Economic, Social, and Legal Effects of Advertising
Loading...
Reload document 
Open in new tab -
Solutions Manual for Designing and Managing the Supply Chain 3rd Edition by Simchi-Levi $29.00Add to cart
Complete downloadable Solutions Manual for Designing and Managing the Supply Chain 3rd Edition by Simchi-Levi. INSTRUCTOR RESOURCE INFORMATION
TITLE: Designing and Managing the Supply Chain
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Simchi-Levi, Kaminsky
PUBLISHER: McGraw Hill Higher Education
Download sample -
Test Bank for Race and Crime 3rd Edition by Gabbidon $25.00Add to cart
Complete downloadable Test Bank for Race and Crime 3rd Edition by Gabbidon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Race and Crime
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Gabbidon, Greene
PUBLISHER: Other
Download sample -
Test Bank for Sociology 13th Edition by Macionis $29.00Add to cart
Complete downloadable Test Bank for Sociology 13th Edition by Macionis. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sociology
RESOURCE:Test Bank
EDITION: 13th Edition
AUTHOR: Macionis
PUBLISHER: Pearson
Download sample -
Solutions Manual for Anatomy & Physiology 3rd Edition by Marieb $29.00Add to cart
Complete downloadable Solutions Manual for Anatomy & Physiology 3rd Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Anatomy & Physiology
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Marieb, Hoehn
PUBLISHER: Pearson
Download sample -
Test Bank for FOCUS on College Success 2nd Edition by Staley $29.00Add to cart
Complete downloadable Test Bank for FOCUS on College Success 2nd Edition by Staley. INSTRUCTOR RESOURCE INFORMATION
TITLE: FOCUS on College Success
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Staley
PUBLISHER: Cengage Learning
Download sample -
Solutions Manual for Survey of Economics Principles Applications and Tools 4th Edition by Osullivan $29.00Add to cart
Complete downloadable Solutions Manual for Survey of Economics Principles Applications and Tools 4th Edition by Osullivan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Survey of Economics Principles Applications and Tools
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Osullivan, Sheffrin, Perez
PUBLISHER: Pearson
Download sample
Related Products
Complete downloadable Solutions Manual for Principles of Operations Management 7th Edition by Heizer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Operations Management
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Heizer, Render
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Arriba Comunicacion y cultura 6th Edition by Zayas-Bazan. INSTRUCTOR RESOURCE INFORMATION
TITLE: Arriba Comunicacion y cultura
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Zayas-Bazan, Bacon, Nibert
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Technical Communication 12th Edition by Lannon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Technical Communication
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Lannon, Gurak
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Microsoft Office 2007 In Business Core 2nd Edition by Manzo. INSTRUCTOR RESOURCE INFORMATION
TITLE: Microsoft Office 2007 In Business Core
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Manzo, Piziak, Rhoads
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Engineering Graphics with AutoCAD 2009 1st Edition by Bethune. INSTRUCTOR RESOURCE INFORMATION
TITLE: Engineering Graphics with AutoCAD 2009
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Bethune
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Computer Graphics with Open GL 4th Edition by Hearn. INSTRUCTOR RESOURCE INFORMATION
TITLE: Computer Graphics with Open GL
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Hearn, Baker, Carithers
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Physics Concepts and Connections 5th Edition by Art Hobson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Physics Concepts and Connections
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Art Hobson
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Essential Elements of Public Speaking 3rd Edition by DeVito. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essential Elements of Public Speaking
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: DeVito
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Arboriculture Integrated Management of Landscape Trees Shrubs and Vines 4th Edition by Harris. INSTRUCTOR RESOURCE INFORMATION
TITLE: Arboriculture Integrated Management of Landscape Trees Shrubs and Vines
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Harris, Clark, Matheny
PUBLISHER: Pearson
Complete downloadable Test Bank for Prentice Halls Federal Taxation 2014 Comprehensive 27th Edition by Rupert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prentice Hall’s Federal Taxation 2014 Comprehensive
RESOURCE:Test Bank
EDITION: 27th Edition
AUTHOR: Rupert, Pope, Anderson
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Basic Mathematics through Applications 4th Edition by Akst. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Mathematics through Applications
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Akst, Bragg
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Laboratory Manual for Anatomy & Physiology 3rd Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Laboratory Manual for Anatomy & Physiology
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Marieb
PUBLISHER: Pearson
Download sample
