Test Bank for Kleppners Advertising Procedure 18th Edition by Lane
$29.00
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Kleppners Advertising Procedure 18th Edition by Lane. INSTRUCTOR RESOURCE INFORMATION
TITLE: Kleppner’s Advertising Procedure
RESOURCE:Test Bank
EDITION: 18th Edition
AUTHOR: Lane, King, Reichert
PUBLISHER: Pearson
Table of content
1. Background of Todays Advertising
2. Roles of Advertising
3. Brand Planning and the Advertising Spiral
4. Target Marketing
5. The Advertising Agency, Media Services, and Other Services
6. The Advertisers Marketing/Advertising Operation
7. Media Strategy
8. Using Television
9. Using Radio
10. Using Newspapers
11. Using Magazines
12. Out-of-Home Advertising
13. Digital and Direct-Response Advertising
14. Sales Promotion
15. Research in Advertising
16. Creating the Message
17. The Total Concept: Words and Visuals
18. Print Production
19. Video and the Commercial
20. The Radio Commercial
21. Trademarks and Packaging
22. The Complete Campaign
23. International Advertising
24. Economic, Social, and Legal Effects of Advertising
Loading...
Reload document 
Open in new tab -
Test Bank for Contemporary Management 7th Edition by Jones $29.00Add to cart
Complete downloadable Test Bank for Contemporary Management 7th Edition by Jones. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Management
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Jones, George
PUBLISHER: McGraw Hill Higher Education
Download sample -
Solutions Manual for Microsoft Visual Basic 2008 RELOADED 3rd Edition by Diane Zak $29.00Add to cart
Complete downloadable Solutions Manual for Microsoft Visual Basic 2008 RELOADED 3rd Edition by Diane Zak. INSTRUCTOR RESOURCE INFORMATION
TITLE: Microsoft Visual Basic 2008 RELOADED
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Diane Zak
PUBLISHER: Cengage Learning
Download sample -
Solutions Manual for International Financial Management 12th Edition by Jeff Madura $29.00Add to cart
Complete downloadable Solutions Manual for International Financial Management 12th Edition by Jeff Madura. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Financial Management
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Jeff Madura
PUBLISHER: Cengage Learning
Download sample -
Test Bank for Biology 1st Edition by Marielle Hoefnagels $29.00Add to cart
Complete downloadable Test Bank for Biology 1st Edition by Marielle Hoefnagels. INSTRUCTOR RESOURCE INFORMATION
TITLE: Biology
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Marielle Hoefnagels
PUBLISHER: McGraw Hill Higher Education
Download sample -
Test Bank for Medical-Surgical Nursing 5th Edition by Ignatavicius $38.00Add to cart
Complete downloadable Test Bank for Medical-Surgical Nursing 5th Edition by Ignatavicius. INSTRUCTOR RESOURCE INFORMATION
TITLE: Medical-Surgical Nursing
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Ignatavicius, Workman
PUBLISHER: PB6
Download sample -
Test Bank for Understanding Nutrition CANADIAN Edition 1st Edirion by Whitney $29.00Add to cart
Complete downloadable Test Bank for Understanding Nutrition CANADIAN Edition 1st Edirion by Whitney. INSTRUCTOR RESOURCE INFORMATION
TITLE: Understanding Nutrition CANADIAN Edition
RESOURCE:Test Bank
EDITION: 1st Edirion
AUTHOR: Whitney, Rolfes, Hammond
PUBLISHER: Cengage Learning
Download sample
Related Products
Complete downloadable Test Bank for Algebra A Combined Approach 3rd Edition by Martin-Gay. INSTRUCTOR RESOURCE INFORMATION
TITLE: Algebra A Combined Approach
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Martin-Gay
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Starting Out with Python 2nd Edition by Tony Gaddis. INSTRUCTOR RESOURCE INFORMATION
TITLE: Starting Out with Python
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Tony Gaddis
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Principles of Operations Management 7th Edition by Heizer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Operations Management
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Heizer, Render
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Prentice Halls Federal Taxation 2014 Comprehensive 27th Edition by Rupert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prentice Hall’s Federal Taxation 2014 Comprehensive
RESOURCE:Test Bank
EDITION: 27th Edition
AUTHOR: Rupert, Pope, Anderson
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Intermediate Algebra 10th Edition by Bittinger. INSTRUCTOR RESOURCE INFORMATION
TITLE: Intermediate Algebra
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Bittinger
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Business Essentials Sixth Canadian Edition 6th Edition by Ebert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Essentials Sixth Canadian Edition
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Ebert, Griffin, Starke, Dracopoulos
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Nutrition and You MyPlate Edition 2nd Edition by Blake. INSTRUCTOR RESOURCE INFORMATION
TITLE: Nutrition and You MyPlate Edition
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Blake
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Technical Communication 12th Edition by Lannon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Technical Communication
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Lannon, Gurak
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Human Anatomy & Physiology Lab Manual Fetal Pig Version 10th Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Anatomy & Physiology Lab Manual Fetal Pig Version
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Marieb, Mitchell
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Arboriculture Integrated Management of Landscape Trees Shrubs and Vines 4th Edition by Harris. INSTRUCTOR RESOURCE INFORMATION
TITLE: Arboriculture Integrated Management of Landscape Trees Shrubs and Vines
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Harris, Clark, Matheny
PUBLISHER: Pearson
Complete downloadable Test Bank for Physics Concepts and Connections 5th Edition by Art Hobson. INSTRUCTOR RESOURCE INFORMATION
TITLE: Physics Concepts and Connections
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Art Hobson
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Living Democracy Brief National Edition 1st Edition by Shea. INSTRUCTOR RESOURCE INFORMATION
TITLE: Living Democracy Brief National Edition
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Shea, Green, Smith
PUBLISHER: Pearson
Download sample
