Test Bank for Marketing 15th Edition by Pride
$29.00
Complete downloadable Test Bank for Marketing 15th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 15th Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning
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Complete downloadable Test Bank for Marketing 15th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 15th Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning
Table of content
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Controlling Marketing Strategies.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation, Evaluation, and Positioning.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Product Concepts.
11. Developing and Managing Products.
12. Branding and Packaging.
13. Services Marketing.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing, and Wholesaling.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
19. Pricing Concepts.
20. Setting Prices. Appendix A: Careers in Marketing.
Appendix B: Financial Analysis in Marketing.
Appendix C: Sample Marketing Plan.
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Test Bank for The Economics of Money Banking and Financial Markets 1st Edition by Mishkin $29.00Add to cart
Complete downloadable Test Bank for The Economics of Money Banking and Financial Markets 1st Edition by Mishkin. INSTRUCTOR RESOURCE INFORMATION
TITLE: The Economics of Money Banking and Financial Markets
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Mishkin
PUBLISHER: Pearson
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Test Bank for Introduction to Financial Management with SMARTMoves 2nd Edition by Smart $29.00Add to cart
Complete downloadable Test Bank for Introduction to Financial Management with SMARTMoves 2nd Edition by Smart. INSTRUCTOR RESOURCE INFORMATION
TITLE: Introduction to Financial Management with SMARTMoves
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Smart, William, Megginson
PUBLISHER: Cengage Learning
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Solutions Manual for Development Economics Theory Empirical Research and Policy Analysis 1st Edition by Schaffner $38.00Add to cart
Complete downloadable Solutions Manual for Development Economics Theory Empirical Research and Policy Analysis 1st Edition by Schaffner. INSTRUCTOR RESOURCE INFORMATION
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Complete downloadable Test Bank for Pharmacology and the Nursing Process 6th Edition by Lilley. INSTRUCTOR RESOURCE INFORMATION
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PUBLISHER: Pearson
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