Test Bank for Marketing Express 2nd Edition by Pride
$29.00
Complete downloadable Test Bank for Marketing Express 2nd Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Express
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning
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Complete downloadable Test Bank for Marketing Express 2nd Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Express
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning
Table of content
1. Customer-Driven Strategic Marketing.
2. Planning Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
4. Marketing Research and Information Systems.
5. Target Markets: Segmentation and Evaluation.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Global Markets and International Marketing.
9. Product, Branding, and Packaging Concepts.
10. Developing and Managing Goods and Services.
11. Pricing Fundamentals.
12. Pricing Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
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Test Bank for Electronic Marketing Integrating Electronic Resources into the Marketing Process 2nd Edition by Reedy $29.00Add to cart
Complete downloadable Test Bank for Electronic Marketing Integrating Electronic Resources into the Marketing Process 2nd Edition by Reedy. INSTRUCTOR RESOURCE INFORMATION
TITLE: Electronic Marketing Integrating Electronic Resources into the Marketing Process
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Reedy, Schullo
PUBLISHER: Cengage Learning -
Test Bank for American Government and Politics Today Essentials 2011 – 2012 Edition 16th Edition by Bardes $29.00Add to cart
Complete downloadable Test Bank for American Government and Politics Today Essentials 2011 – 2012 Edition 16th Edition by Bardes. INSTRUCTOR RESOURCE INFORMATION
TITLE: American Government and Politics Today Essentials 2011 – 2012 Edition
RESOURCE:Test Bank
EDITION: 16th Edition
AUTHOR: Bardes, Shelley, Schmidt
PUBLISHER: Cengage Learning
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Test Bank for The Economics of Money Banking and Financial Markets Business School Edition 2nd Edition by Mishkin $29.00Add to cart
Complete downloadable Test Bank for The Economics of Money Banking and Financial Markets Business School Edition 2nd Edition by Mishkin. INSTRUCTOR RESOURCE INFORMATION
TITLE: The Economics of Money Banking and Financial Markets Business School Edition
RESOURCE:Test Bank
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Solutions Manual for Personality Theories Workbook 5th Edition by Donna Ashcraft $29.00Add to cart
Complete downloadable Solutions Manual for Personality Theories Workbook 5th Edition by Donna Ashcraft. INSTRUCTOR RESOURCE INFORMATION
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RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Donna Ashcraft
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Solutions Manual for Fundamentals of Business Data Communications 10th Edition by FitzGerald $38.00Add to cart
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RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Berk, DeMarzo
PUBLISHER: Pearson
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