Test Bank for Marketing for Hospitality and Tourism 6th Edition by Kotler
$29.00
Complete downloadable Test Bank for Marketing for Hospitality and Tourism 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing for Hospitality and Tourism
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kotler, Bowen, Makens
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Marketing for Hospitality and Tourism 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing for Hospitality and Tourism
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kotler, Bowen, Makens
PUBLISHER: Pearson
Table of content
1 Introduction
2. Service Characteristics of hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
9. Designing and Managing Products
10. Internal marketing
11. Pricing Products
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales
16. Direct and Online Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan
Loading...
Reload document 
Open in new tab -
Solutions Manual for Development Economics 1st Edition by Gerard Roland $29.00Add to cart
Complete downloadable Solutions Manual for Development Economics 1st Edition by Gerard Roland. INSTRUCTOR RESOURCE INFORMATION
TITLE: Development Economics
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Gerard Roland
PUBLISHER: Pearson
Download sample -
Test Bank for International Financial Management 12th Edition by Jeff Madura $29.00Add to cart
Complete downloadable Test Bank for International Financial Management 12th Edition by Jeff Madura. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Financial Management
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: Jeff Madura
PUBLISHER: Cengage Learning
Download sample -
Solutions Manual for Prentice Halls Federal Taxation 2015 Comprehensive 28th Edition by Pope $29.00Add to cart
Complete downloadable Solutions Manual for Prentice Halls Federal Taxation 2015 Comprehensive 28th Edition by Pope. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prentice Hall’s Federal Taxation 2015 Comprehensive
RESOURCE:Solutions Manual
EDITION: 28th Edition
AUTHOR: Pope, Rupert, Anderson
PUBLISHER: Pearson
Download sample -
Solutions Manual for Essential Statistics 1st Edition by Gould $29.00Add to cart
Complete downloadable Solutions Manual for Essential Statistics 1st Edition by Gould. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essential Statistics
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Gould, Ryan
PUBLISHER: Pearson
Download sample -
Solutions Manual for Fundamentals of Business Statistics 6th Edition by Sweeney $29.00Add to cart
Complete downloadable Solutions Manual for Fundamentals of Business Statistics 6th Edition by Sweeney. INSTRUCTOR RESOURCE INFORMATION
TITLE: Fundamentals of Business Statistics
RESOURCE:Solutions Manual
EDITION: 6th Edition
AUTHOR: Sweeney, Williams, Anderson
PUBLISHER: Cengage Learning
Download sample -
Test Bank for M Information Systems 3rd Edition by Baltzan $29.00Add to cart
Complete downloadable Test Bank for M Information Systems 3rd Edition by Baltzan. INSTRUCTOR RESOURCE INFORMATION
TITLE: M Information Systems
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Baltzan
PUBLISHER: McGraw Hill Higher Education
Download sample
Related Products
Complete downloadable Test Bank for Living Democracy Brief National Edition 1st Edition by Shea. INSTRUCTOR RESOURCE INFORMATION
TITLE: Living Democracy Brief National Edition
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Shea, Green, Smith
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Technical Communication 12th Edition by Lannon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Technical Communication
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Lannon, Gurak
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Microsoft Office 2007 In Business Core 2nd Edition by Manzo. INSTRUCTOR RESOURCE INFORMATION
TITLE: Microsoft Office 2007 In Business Core
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Manzo, Piziak, Rhoads
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Prebles Artforms 9th Edition by Frank. INSTRUCTOR RESOURCE INFORMATION
TITLE: Prebles’ Artforms
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Frank
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Algebra A Combined Approach 3rd Edition by Martin-Gay. INSTRUCTOR RESOURCE INFORMATION
TITLE: Algebra A Combined Approach
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Martin-Gay
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Business Essentials Sixth Canadian Edition 6th Edition by Ebert. INSTRUCTOR RESOURCE INFORMATION
TITLE: Business Essentials Sixth Canadian Edition
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Ebert, Griffin, Starke, Dracopoulos
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Basic Mathematics through Applications 4th Edition by Akst. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Mathematics through Applications
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Akst, Bragg
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Intermediate Algebra 10th Edition by Bittinger. INSTRUCTOR RESOURCE INFORMATION
TITLE: Intermediate Algebra
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Bittinger
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Operations Management Process and Value Chains and Student CD Package 8th Edition by Krajewski. INSTRUCTOR RESOURCE INFORMATION
TITLE: Operations Management Process and Value Chains and Student CD Package
RESOURCE:Solutions Manual
EDITION: 8th Edition
AUTHOR: Krajewski, Ritzman, Malhotra
PUBLISHER: Pearson
Complete downloadable Solutions Manual for Campbell Biology with MasteringBiology 9th Edition by Reece. INSTRUCTOR RESOURCE INFORMATION
TITLE: Campbell Biology with MasteringBiology
RESOURCE:Solutions Manual
EDITION: 9th Edition
AUTHOR: Reece, Urry, Cain, Wasserman, Minorsky, Jackson
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Essential Elements of Public Speaking 3rd Edition by DeVito. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essential Elements of Public Speaking
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: DeVito
PUBLISHER: Pearson
Download sample
Complete downloadable Solutions Manual for Human Anatomy & Physiology Lab Manual Fetal Pig Version 10th Edition by Marieb. INSTRUCTOR RESOURCE INFORMATION
TITLE: Human Anatomy & Physiology Lab Manual Fetal Pig Version
RESOURCE:Solutions Manual
EDITION: 10th Edition
AUTHOR: Marieb, Mitchell
PUBLISHER: Pearson
Download sample
