Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler
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Complete downloadable Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management An Asian Perspective
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kotler, Keller, Ang, Leong, Tan
PUBLISHER: Pearson
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Complete downloadable Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management An Asian Perspective
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kotler, Keller, Ang, Leong, Tan
PUBLISHER: Pearson
Table of content
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Competitive Dynamics
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs
Chapter 15: Designing and Managing Marketing Channels and Value Networks
Chapter 16: Managing Retailing, Wholesaling, and Logistics
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications
Chapter 19: Managing Personal Communications
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization
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Test Bank for Psychology An Introduction 11th Edition by Lahey $29.00Add to cart
Complete downloadable Test Bank for Psychology An Introduction 11th Edition by Lahey. INSTRUCTOR RESOURCE INFORMATION
TITLE: Psychology An Introduction
RESOURCE:Test Bank
EDITION: 11th Edition
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PUBLISHER: McGraw Hill Higher Education
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Test Bank for Strategic Management Concepts and Cases Competitiveness and Globalization 11th Edition by Hitt $29.00Add to cart
Complete downloadable Test Bank for Strategic Management Concepts and Cases Competitiveness and Globalization 11th Edition by Hitt. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Management Concepts and Cases Competitiveness and Globalization
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PUBLISHER: Cengage Learning -
Solutions Manual for Chemistry for Today General Organic and Biochemistry 8th Edition by Seager $29.00Add to cart
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RESOURCE:Solutions Manual
EDITION: 8th Edition
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Test Bank for Business Statistics 2nd Edition by Sharpe $29.00Add to cart
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Solutions Manual for Introduction to Microbiology A Case-History Study Approach 3rd Edition by Ingraham $29.00Add to cart
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EDITION: 3rd Edition
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PUBLISHER: Cengage Learning
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