TikTok Publishes 2024 Vacation Advertising and marketing Information

TikTok has revealed the newest model of its vacation procuring information, which features a heap of stats and insights that can assist you plan your vacation advertising campaigns.

TikTok’s 16-Web page “Holidays For You” information is formatted extra like an infographic, with a variety of information factors squeezed onto every web page.

As you possibly can see, the format is pretty tight, so whereas it’s only 16 pages, the insights included are in depth.

This primary a part of the information seems at key hashtags and content material tendencies across the holidays, and the way TikTok customers are planning to buy, and interact with the occasion.

There are additionally notes on person buy exercise and engagement in particular procuring classes.

TikTok additionally contains notes on engagement tendencies, and the way manufacturers can faucet into various kinds of behaviors and pursuits.

There are additionally particular marketing campaign suggestions and timelines to help in your planning.

And notes on content material planning:

It’s a very good information, with a heap of information, and if you’re planning to make the most of TikTok in your vacation advertising, it’s positively price a glance.

You possibly can obtain “TikTok’s Holidays For You” playbook right here.