TikTok Publishes 2024 Vacation Advertising Information

TikTok has revealed the newest model of its vacation procuring information, which features a heap of stats and insights that will help you plan your vacation advertising and marketing campaigns.

TikTok’s 16-Web page “Holidays For You” information is formatted extra like an infographic, with a variety of information factors squeezed onto every web page.

As you’ll be able to see, the format is pretty tight, so whereas it’s only 16 pages, the insights included are in depth.

This primary a part of the information seems to be at key hashtags and content material tendencies across the holidays, and the way TikTok customers are planning to buy, and have interaction with the occasion.

There are additionally notes on person buy exercise and engagement in particular procuring classes.

TikTok additionally contains notes on engagement tendencies, and the way manufacturers can faucet into various kinds of behaviors and pursuits.

There are additionally particular marketing campaign suggestions and timelines to help in your planning.

And notes on content material planning:

It’s a great information, with a heap of information, and if you’re planning to make the most of TikTok on your vacation advertising and marketing, it’s positively value a glance.

You may obtain “TikTok’s Holidays For You” playbook right here.