![TikTok Publishes New Advertising and marketing Information for SMBs TikTok Publishes New Advertising and marketing Information for SMBs](https://i1.wp.com/www.socialmediatoday.com/imgproxy/YlDoLF-usjt0EcZD_vfo0UazrZiPbyM4p087IhPh2GA/g:ce/rs:fit:770:435/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGU2LnBuZw==.webp?w=458&resize=458,435&ssl=1)
TikTok Publishes New Advertising and marketing Information for SMBs
With vacation planning now in full swing, TikTok has revealed a brand new advertising playbook for SMBs, which might assist you maximize your TikTok efforts.
The 19-page playbook covers all facets of TikTok advertising, with a variety of notes and strategies to assist information your method. The complete information is out there right here (with e-mail sign-up), however on this publish, we’ll check out a few of the key notes).
First off, the information gives an outline of TikTok’s reputation and relevance for entrepreneurs, with a variety of utilization stats.
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/2a4jx1khvkauFjW9cKE5hdewSVgcsaylAM20I9K8ZKk/g:ce/rs:fit:320:492/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGUucG5n.webp)
The information then seems to be on the varied TikTok advert instruments accessible, and the way you should use every to your benefit.
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/jIQlMK_z-oXmmy-co3T-wqs1O2CW9bIU-8V6XJo4zPo/g:ce/rs:fit:320:392/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGUyMS5wbmc=.webp)
TikTok’s additionally included a variety of artistic ideas on your movies:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/915lkzNz85TZNeP8ji5oqt5EgZtgCBSNTrAq5Hfchho/g:ce/rs:fit:320:626/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGUzLnBuZw==.webp)
In addition to concepts and inspiration, to assist get you pondering:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/dCGtLk_3Dkdy-wFoaUc6L5Sbj1YIqY7HOlN4mAsFYPs/g:ce/rs:fit:320:626/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGU0LnBuZw==.webp)
There’s additionally an instance overview of map out your TikTok content material:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/v3sMRftnfj41BPWZfBhGfompi5WR-KoYlgGsjsSttyY/g:ce/rs:fit:320:639/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGU1LnBuZw==.webp)
A number of these notes are the identical as you’d have heard and/or learn earlier than, however there are some useful pointers that would get your TikTok technique in line, and make sure that you’re making greatest use of the instruments at your disposal.
In case you’re seeking to make TikTok a spotlight this yr, it’s value contemplating.
You’ll be able to obtain TikTok’s 2024 CPG Playbook for SMBs right here.
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