TikTok Studies EU Person and Moderation Employees Numbers
TikTok has shared its newest EU viewers and staffing numbers, as a part of its DSA disclosure reporting, which offers some attention-grabbing notes on moderation, consumer progress and extra within the area
The newest report covers the interval between January and June this 12 months, making it TikTok’s first report that covers a full six-month interval. TikTok has revealed two earlier DSA experiences, one masking a single month, and the opposite masking the three months ending final 12 months.
As such, this newest replace offers a extra indicative account of TikTok’s efficiency, together with energetic consumer counts within the area.
First off, TikTok experiences that it eliminated nearly 22.2 million items of content material within the interval, with “Delicate & Mature Themes” being the most important driver of removals.
As you may see on this itemizing, “Regulated Items and Business Actions” was the second-biggest contributor to removals, adopted by “Psychological and Behavioral Well being”. However “Delicate & Mature Themes” was manner forward, beating the following closest class by greater than 2 million removals within the interval.
By way of tendencies, TikTok truly eliminated much less content material on this interval, based mostly on averages.
As famous, TikTok’s final DSA report lined the interval between October and December 2023, which is simply three months, versus this one, which covers a 6-month interval. As such, the comparability is just not direct, however whenever you common out the month-to-month removals, TikTok was eradicating 4.3 million items of content material monthly final 12 months, and it’s eradicating 3.7 million monthly now.
That may not say a lot a couple of change in method, given elevated utilization of the app round Christmas. However it’s a vital discount in general numbers, which may very well be a component to observe.
By way of unlawful content material, TikTok noticed probably the most consumer experiences round “Unlawful Hate Speech”, with “Privateness Violations” and “Sharing of Non Consensual Intimate Pictures” additionally excessive on the record. TikTok additionally experiences that it banned over 5.3 million accounts within the reporting interval.
By way of moderation, TikTok experiences having 6,354 folks devoted to the moderation of content material in EU as of the tip of June 2024. That’s a rise of 67 moderators on its final report, which itself included a rise of 162 moderators on its preliminary replace. So TikTok’s including extra moderation employees over time, with the intention to cowl extra parts of concern within the app.
Lastly, when it comes to customers, TikTok now has 150.5 million month-to-month energetic customers in Europe.
That’s up by 8 million on its final report, so TikTok’s gaining customers within the area. Not at a speedy fee (1.3m monthly), however it’s rising over time.
Germany, France, Italy and Spain are TikTok’s key EU nations, now with over 20 million customers in every.
These are some attention-grabbing notes on TikTok’s EU operations, and its general reputation within the area. And if you happen to’re seeking to attain European customers, the region-specific notes may enable you to higher goal your promotions.
You may learn TikTok’s newest DSA disclosure replace right here.
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