Unpacking CVS Media Trade’s Distinctive Retail Media Method

On this episode of the Courageous Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and basic supervisor of CVS Media Trade (CMX), to discover the distinctive strategy CVS takes to the quickly evolving retail media panorama. 

Dhariwal discusses how CMX leverages CVS’ intensive loyalty program to distinguish itself from different retail media networks. With 74 million energetic ExtraCare members and an unlimited community of digital and bodily contact factors, CVS is uniquely positioned to ship personalised and seamless purchasing experiences throughout channels.

Dhariwal shares insights into how CVS integrates its loyalty information with each on-site and off-site media, guaranteeing each interplay is measurable and attributing worth again to the retailer and its companions. He additionally discusses the importance of CVS’ omnichannel technique, which is constructed to satisfy customers the place they’re—whether or not on-line or in-store. This dialog delves into the essential function that loyalty packages play in driving retail media success and the way CVS is setting new requirements for the business.

Tune in to listen to about the way forward for retail media in a world the place cookie deprecation is imminent and data-driven personalization is vital. Dhariwal affords a deep dive into how CVS just isn’t solely maintaining with business tendencies however main the cost in innovation and client connectivity.

Key takeaways:

Loyalty as a Differentiator: Uncover how the CVS ExtraCare program supplies a basis for personalised client experiences, driving each digital and bodily progress.

Omnichannel Engagement: Find out about CVS’ strategy to mixing on-line and in-store interactions, guaranteeing that customers can seamlessly transition between channels.

Way forward for Retail Media: Perceive how CVS is making ready for the cookie-less future, specializing in data-driven concentrating on and measurable attribution in each on-site and off-site media.