Welcome E mail Sequence: A 6-E mail Welcome Sequence You Can Steal

Pop quiz! Which of those 3 individuals is prone to get you essentially the most gross sales?

• Somebody who’s been in your electronic mail record for a very long time
• Somebody who has simply signed up in your free electronic mail record
• Somebody who has simply visited your web site for the primary time

The normal reply to this query is “A.” In any case, that particular person has had loads of time to take a look at what you do and get “nurtured” from result in buyer.

However the actual reply is B.

Give it some thought—somebody who’s been lounging in your electronic mail record has already determined to not purchase from you. Or else they’d have finished it already.

That doesn’t imply it is best to by no means promote to them or that they’re not an essential a part of your online business—however for many companies, most new gross sales come from new leads.

That’s what makes a welcome electronic mail sequence so essential. It’s what you utilize to capitalize on “sign-up momentum.” It’s what you utilize to say hiya.

It’s what you utilize to promote.

By the tip of this put up, you’ll have the blueprints for a simple, 6-email welcome sequence (you can steal and use immediately). I’ll present you…

• Precisely what you should put in every electronic mail (and the timing of every electronic mail)
• How “levels of consciousness” assist you to flip questioning readers into glad clients
• Examples of people that get unimaginable outcomes with their sequences. I’m speaking 70% extra income, 89% extra income, 332% extra gross sales—even a 5,000,000 greenback week.

Right here’s the right way to make an incredible welcome electronic mail sequence.

Desk of Contents

Why hassle with a welcome electronic mail sequence?

A welcome electronic mail sequence is a sequence of emails you robotically ship individuals after they join your electronic mail record.

The second after an opt-in is when your new subscriber is most excited. That makes a welcome electronic mail sequence your finest likelihood to introduce your self, present individuals how one can assist—and even make a sale.

“There’s 1 electronic mail that will get the next open charge than all others: the welcome-to-my-list electronic mail.

It’s no shock. The recipient is at their peak curiosity. They only transformed right into a subscriber, so they’re need your content material and belief your model. Setting this auto-response it a no brainer. Opens and click on by means of charges are sometimes 2x every other electronic mail you ship.

Consider it as simply being well mannered. When somebody begins listening, it is best to say hiya, proper? When somebody asks for extra, give them your finest. I consider the welcome sequence as each good advertising and customary courtesy.” -Andy Crestodina, Chief Advertising Officer, Orbit Media

When somebody indicators up in your record, they’re introducing themselves. While you ship a welcome electronic mail, you’re providing them a handshake.

It’s simply well mannered. And but…

Based on the First Impressions E mail Advertising Research carried out by Ciceron, solely 39% of manufacturers ship a welcome electronic mail. 41% of manufacturers don’t ship a welcome electronic mail inside the first 48 hours.

27% despatched zero emails within the first 3 weeks.

41% of manufacturers do not ship a welcome electronic mail inside 48 hours. 27% ship zero emails within the first 3 weeks. Tweet this!

Yikes. Then take into account: numerous welcome emails look terrifyingly near this.

While you do it effectively, a welcome electronic mail sequence is your finest alternative to say hiya and switch leads into clients.

If you happen to’re solely sending weblog posts to individuals who be part of your electronic mail record. In that case, you’re lacking an enormous alternative together with your electronic mail technique.

Want an instance? Look no additional than Graham Cochrane, a small enterprise proprietor who teaches individuals the right way to document and produce their very own songs.

When he moved his gross sales pitch earlier in his welcome sequence, it elevated income by 89%!

Even for those who don’t promote one thing on the first alternative, the open charges and click-through charges of your welcome electronic mail would be the highest you get on any electronic mail marketing campaign.

Right here’s an instance from 1 of my welcome emails.

No matter you need individuals to do—no matter motion you need them to take—it is going to be best to get from them throughout your welcome electronic mail sequence.

Does your objective need to be simply promoting? What if you wish to do one thing else? What if individuals aren’t attempting to purchase immediately?

Skilled perception: Tarzan Kay on promoting with welcome sequences

“Lots of people assume that welcome emails can’t promote one thing. I used to be even instructed as soon as that it is best to ship a minimum of 12 nurture emails earlier than promoting one thing. I completely disagree.

What I train my college students is, earlier than you write that welcome sequence, take into consideration what you’re going to promote on the tail finish of it.
You…

• Ship a few nurture emails
• Slowly introduce them to who you might be and what you do
• Share 1 or 2 of your core tales (make them emotional and actually participating)
• Begin excited about getting them to purchase no matter factor you need them to purchase

Ideally it’s linked to the factor that they opted in to get—as a result of only a few individuals will be part of a publication simply to get a publication. For essentially the most half they’re solely signing up since you gave them a cause and so they needed to get your free factor.”

– Tarzan Kay is a conversion copywriter who focuses on launches and electronic mail gross sales funnels.

Welcome electronic mail sequence instance objectives

Potential objectives of your welcome sequence embody getting…

• First-time patrons of your services or products
• Cross-sells and upsells
• Cellphone calls and conversations with new contacts
• Extra info
• Extra onboarded purchasers or clients
• Extra members of a neighborhood
• Testimonials
• Suggestions to assist enhance your online business

The world has lots of people, and most of them aren’t your clients—that’s why most welcome electronic mail sequences are inclined to deal with new leads and subscribers.

However there’s no cause you’ll be able to’t use nice welcome emails to thrill your present clients too.

Sarah, an ActiveCampaign buyer and founding father of Miss Effectivity Bookkeeping, makes use of a welcome automation to onboard new purchasers, gather info, and ask for suggestions.

Right here’s what she places into every electronic mail:

• E mail 1: Welcome. Sarah welcomes the brand new shopper to the enterprise. She additionally sends a handwritten thanks card that coincides with this electronic mail.
• E mail 2: How we work. Sarah builds belief by introducing her group and sharing slightly bit about her group’s background.
• E mail 3: What to anticipate from us. Bookkeeping is a subject that comes with numerous nervousness, so this electronic mail lays out precisely what Sarah’s purchasers can count on.
• E mail 4: What we’d like from you. There are numerous paperwork and kinds. This electronic mail has a guidelines that makes it simpler for purchasers to dig up every part they want.

Similtaneously this sequence, Sarah mails her purchasers a thanks word and a bodily copy of her guide.

Then, as soon as the guide is distributed (about 1 month in), the welcome sequence continues.

• E mail 5: Overview Miss Effectivity. On-line critiques assist Sarah get extra enterprise, so she asks purchasers to offer them after onboarding.
• E mail 6: Ask for suggestions. Now that purchasers are totally onboarded, their suggestions will help Sarah enhance her enterprise—and retain purchasers prone to dropping out.

Irrespective of the context, a welcome sequence is your alternative to say hiya. It’s a approach to welcome every particular person—and make them a proposal—robotically.

Think about if Sarah needed to manually undergo that course of for each. single. Shopper.

Or if Grant didn’t transfer his pitch earlier—and made 11 THOUSAND fewer {dollars} a month due to it?

In case your query is “Ought to I hassle writing a welcome electronic mail sequence,” the reply is a transparent, resounding…YES! Shout it from the rooftops.

Skilled perception: Sarah Anderson on defining welcome electronic mail objectives

“A welcome sequence is the right approach to introduce a brand new subscriber to your model. They’re new right here. Take a minute to convey them on top of things on all of the superior belongings you do.

You need to use your welcome sequence to showcase the most effective it’s important to supply. Share your high items of content material, give a ton of worth, and present that you simply’re right here to assist.

To plan the person emails, begin by defining the primary objective of every 1 earlier than you sit down to put in writing. What would you like a subscriber to do after studying it? Hit reply? Learn your weblog? E-book a name?

Select crucial motion you need the reader to take. Make it the clear subsequent step after studying the e-mail. If there are a number of actions you desire a subscriber to take, write a number of emails in your sequence to information the reader by means of that journey.”

– Sarah Anderson is a conversion copywriter and electronic mail strategist. She writes at Professional E mail Copy.

What number of emails do you have to embody in your welcome electronic mail sequence?

We suggest sending 4-6 emails as a part of your welcome sequence. You want to have sufficient emails to construct belief and assist your contacts out earlier than you push for the sale—5 emails provide you with area to dedicate every electronic mail to a selected matter.

Ryan Johnson, the top copywriter at GrowthLab, is the grasp of designing electronic mail funnels and launches. Right here’s how he lays out a 5-day funnel for GrowthLab’s course Psychological Mastery.

First, GrowthLab attracts consideration with an attention-grabbing query. Then they seize curiosity and begin getting individuals to need the product.

In emails 3 and 4 they preserve constructing want (and open the course on the market.
And in electronic mail 5 they make a tough promote.

Right here’s what to place in every electronic mail of your welcome sequence

How are you going to create the sort of welcome sequence that makes individuals soar to click on in your emails?

And, extra importantly, that will get them to do the stuff you need them to do?
One of many hardest elements of making a welcome electronic mail sequence is determining what to truly put in your emails. Fortunate for all of us, there’s a framework that may assist: levels of consciousness.

Levels of consciousness have been created by copywriting legend Eugene Schwartz. You possibly can learn all about them in his guide Breakthrough Promoting—so long as you’re prepared to dish out $125 to learn it (I’ve by no means seen it promote for much less).

“Copy can’t create want for a product. It will possibly solely take the hopes, desires, fears, and needs that already exists within the hearts of tens of millions of individuals, and focus these already present needs onto a specific product. That is the copy author’s job: to not create this mass want—however to channel and direct it.” -one of many good quotes on this guide (Supply: Amazon)

Right here’s a fast description of every stage of consciousness, as instructed by Brian Clark of Copyblogger (word: these are Brian’s phrases, however I flipped the order round a bit):

1. Utterly Unaware: No data of something besides, maybe, his personal id or opinion.
2. Drawback Conscious: Your prospect senses he has an issue however doesn’t know there’s an answer.
3. Resolution Conscious: Your prospect is aware of the consequence he desires, however not that your product gives it.
4. Product Conscious: Your prospect is aware of what you promote however isn’t positive it’s proper for him.
5. The Most Conscious: Your prospect is aware of your product and solely must know “the deal.”

Why is that this essential? As a result of somebody who has by no means heard of you’ll by no means purchase from you.

The nearer you get to most conscious, the extra doubtless you’ll purchase one thing. So the objective of most electronic mail funnels is to transfer individuals—from their present stage of consciousness to most conscious.

The objective of an electronic mail funnel is to maneuver individuals—from their present stage of consciousness to Most Conscious. Tweet this!

(If you wish to be taught extra about the right way to use levels of consciousness—together with degree of intent and class—we’ve written about them right here).

Individuals in every stage care about various things. This implies you should say various things in every stage.

This graphic from Joanna Wiebe, the unique conversion copywriter, is helpful.

If you happen to acquired somebody to offer you their electronic mail handle, your contact most likely isn’t beginning at “unaware.” Nevertheless it’s a protected guess that they aren’t “most conscious” both—which is why you’ll be able to’t all the time promote too shortly.

You are able to do buyer analysis to determine precisely what to say. For now, we’ll assume that the particular person in your welcome electronic mail sequence is “drawback conscious” (typically referred to as “ache conscious”).

What do you say in every electronic mail for those who’ve acquired principally “pain-aware” individuals (which is true for a lot of companies)?

We’ve lined your first electronic mail. Your objectives are:

Superior tip! Add gravitas to your welcome electronic mail. Right here’s what funnel knowledgeable Tarzan Kay has to say:

“You all the time need to take into consideration including which means and gravitas to the truth that they only signed as much as the record. Let’s say it’s like a weight reduction program—you need to actually applaud them for lastly taking motion and actually doing one thing, as a result of most individuals simply want that they have been thinner.” -Tarzan Kay

It’s delicate, however congratulating individuals for taking their first step is an instance of what Ry Schwartz calls “teaching decisiveness.”

Most individuals don’t take a look at your supply and consciously say no—they by no means totally take into account your supply within the first place. “Teaching decisiveness” is whenever you reward individuals for taking motion or pressure them to make a aware choice (as an alternative of passively ignoring you).

Your welcome electronic mail is a good time to start out teaching.

Now let’s speak about a “starter funnel” that you need to use proper now.

E mail 1: Your welcome electronic mail

Your welcome electronic mail is step one of your welcome sequence. In your welcome electronic mail, it is best to introduce your self, say hiya, and provides individuals the data they signed as much as get.

What can you utilize a welcome electronic mail for?

• Ship lead magnets
• Get individuals to truly use your merchandise
• Give individuals useful info
• Introduce individuals to your model story
• Ask individuals what they need (so you’ll be able to ship it to them)

We’ve written about welcome emails earlier than—and included 7 examples of welcome emails that do it proper.

Skilled perception: Joel Klettke on subsequent steps

Probably the most essential issues you are able to do in a welcome electronic mail is give individuals a transparent image of subsequent steps.

What’s the 1 small step they’ll take RIGHT NOW to turn out to be a extra profitable person? What tiny little ahead movement might assist push the snowball down the hill?

Guarantee that no matter you supply as a subsequent step, it’s simple, attainable, and strikes them towards their “AHA” second of being a person or subscriber.

– Joel Klettke is a conversion copywriter. He’s the founding father of Enterprise Informal Copywriting and Case Research Buddy. 

When a subscriber joins, they need to get your welcome electronic mail. What you do from there relies on the precise motion you need individuals to take—however ultimately, all of it comes right down to 2 steps:

1. Give individuals the factor they anticipated (their free obtain or different info)
2. Inform individuals what to anticipate subsequent

Your welcome electronic mail must do 2 issues: Give individuals what they signed up for, and inform them what to anticipate subsequent. Tweet this!

If you happen to get this proper, your welcome electronic mail efficiency might be excellent.

E mail 2: “What for those who might clear up this drawback?”

Your contacts have an issue. The factor you promote solves their drawback.
However nobody will purchase your factor in the event that they don’t imagine they’ll clear up their drawback within the first place.

That’s what this electronic mail does—it exhibits them that there’s a solution to their drawback.

In different phrases, it strikes them from “drawback conscious” to “resolution conscious.”
Right here’s an instance of this electronic mail model from Ramit Sethi:

This electronic mail ultimately winds up serving to individuals give you their very own enterprise concepts. However discover that it doesn’t begin there. It begins with the topic line “You don’t want “motivation.” Do that as an alternative.”

Why?

• His readers know they’ve an issue (no enterprise concept), and so they assume they’ve one other drawback (no motivation).
• Everybody desires to imagine that they’re succesful. Stripping away the “no motivation” objection (and utilizing actually particular examples and language) helps them imagine.
• Later within the electronic mail, he additionally tears down “comply with your ardour…”
• …and he ends by saying: “When individuals say, “I don’t have an concept,” what they’re actually saying is, “I’ve taken zero motion to be taught the method of producing, filtering, and figuring out a worthwhile concept.” IT IS A PROCESS YOU CAN LEARN, PEOPLE.”

On the finish of this electronic mail, the reader has gone on a journey from “I do not know and no motivation, and I don’t know what my ardour is” to “I may not have an concept, however perhaps I might discover one.”

(Conveniently, Ramit then hyperlinks to a listing of enterprise concepts. He actually is aware of his stuff).

To write down a “what if” electronic mail, you should ask 3 questions:

• What drawback does my reader want solved?
• What do they should do to resolve it?
• What do they assume they should do (however really don’t)?

With solutions to these questions, writing your electronic mail is straightforward. You simply tear down the factor they assume they want and fill within the factor they really want.

On this video, you’ll be able to watch how Ramit Sethi writes a content material advertising electronic mail.

Right here’s how Ramit does it:

• What drawback: No enterprise concepts
• What they want: To get began arising with concepts
• What they assume they want: “Motivation” to resolve the issue

Be aware (and that is essential): a part of this electronic mail exhibits your readers that they’re improper. It’s completely important that you simply focus your consideration on how “what they assume they want” is improper—and never on belittling their drawback.

Their drawback is your method in. They hearken to you since you clear up their drawback.

Typically clients have issues—and do not realize it. Begin by fixing the issues they know they’ve. Tweet this!

You tear down their beliefs to assist them clear up their drawback higher (for that cause, it helps if the idea they’ve is disagreeable to expertise and arduous to repair, like “lack of motivation”).

E mail 3: Good Will Looking (aka, “It’s not your fault”)

“The actual fact that it’s okay for us to really feel a sure method encourages us to cease combating to take care of and justify our feeling that method. Once we’re instructed it’s okay to dream, we are usually extra versatile with our desires. Once we’re instructed we’re not chargeable for one thing, we regularly discover that we’re extra open to accepting duty for it. Once we’re instructed that it’s okay to be afraid, we regularly really feel much less afraid.” -Blair Warren, The One Sentence Persuasion Course

Guilt is a robust emotion. It’s a powerfully detrimental emotion, and it’s 1 that you simply don’t need to overemphasize in your funnel.

Nobody likes being guilt-tripped. And everybody prefers “not feeling responsible” to “feeling responsible.”

Individuals need to imagine that their issues aren’t their fault. In case your emails can do this for them—for those who can persuade them—you give them unimaginable aid. And also you assist them understand that regardless that they don’t have to really feel responsible, they can clear up their issues.

A fantastic “it’s not your fault” electronic mail does this: it relieves guilt and presents a chance.

Take a look at this intelligent instance from Darya Rose of Summer time Tomato.

Darya makes use of a private story as an alternative of straight saying, “it’s not your fault.” However the concepts listed here are straight out of the Good Will Looking playbook:

• “Cooking was by no means one thing I realized rising up.”
• “As if I’d all the time recognized the right way to saute veggies or roast a rooster.”
• “It took me years of stumbling my method by means of the kitchen.”
• “It requires an period of time and a degree of persistence that just about none of us can afford.”

What are these quotes actually saying? “That is arduous stuff, and no one teaches it to you.”

“Everybody else has issues found out” is a robust, emotional perception that lots of people have. You possibly can raise guilt by saying, “No one teaches you these things—so in fact, you don’t realize it! How might you?”

And also you open the door to your product.

E mail 3 is whenever you introduce your product. It’s whenever you take your reader from “conscious of their drawback and potential options” to “conscious of your particular resolution.”

You don’t have to go for a tough promote simply but—you’ll be able to nonetheless transfer individuals to “Most Conscious.” That is simply your first alternative to say your product (and begin choosing up gross sales from people who find themselves prepared to purchase).

If you happen to bear in mind nothing else, right here’s the core message of this electronic mail: “That is arduous, and no one teaches it to you. It’s not your fault, and right here’s how one can be taught.”

E mail 4: 5-inch advantages, 5-mile advantages

“That is the final word profit electronic mail, which is nice to place in bottom-of-funnel campaigns or towards the tip of a gross sales sequence.

“Write an electronic mail serving to your subscriber—the hero—see the quick, short-term and long-term advantages. Your electronic mail copy ought to transfer from quick “inside 5 inches of the reader” advantages all the best way to the distant however attainable “5 mile” outcomes.” -Joanna Wiebe, CopyHackers

How will your supply change somebody’s life?

You want to have the ability to reply that query for those who’re going to promote. Extra importantly, you want to have the ability to persuade your reader you can assist them.

However there’s an issue.

• The largest, dreamiest outcomes of most provides come within the long-term
• Individuals don’t get excited by long-term solutions—they need outcomes now
• You want individuals to get excited in the event that they’re going to purchase from you

That’s whenever you use future pacing.

What’s future pacing? Right here’s a definition from copywriter Joel Klettke:

“Future pacing is the place you utilize phrases to get your result in think about themselves in a future the place they’re experiencing the unimaginable outcomes your resolution can present.”

And right here’s an instance from 1 of Ramit Sethi’s gross sales pages.

Ramit makes use of future pacing to indicate the advantages at 4 levels:

1. Proper after shopping for the product
2. A month after shopping for the product
3. A number of months or a yr after shopping for the product
4. The remainder of your life

If all he shared have been the “remainder of your life” advantages, the claims can be too huge to imagine.

If all he shared have been the “proper after shopping for” advantages, they’d be too small to be value it.

However by pulling all of them collectively, Ramit presents a plausible, compelling story.

While you do future pacing, you’ll be able to goal the identical time durations. Ask your self:

• What advantages will a buyer get immediately?
• What advantages will a buyer get in a number of weeks?
• What advantages will a buyer get in months or years?

Then you definately lay out these advantages so as. Sprinkle in phrases like “take into consideration,” “what if,” and “think about.” Right here’s political advisor Frank Luntz on why:

“The proper opening is the phrase think about, as a result of think about means that you can talk within the eyes and the imaginative and prescient of the listener moderately than yours.”

“Think about” helps individuals visualize themselves with the product. Even the most effective emails on the planet can’t match the image your reader paints in their very own head.

To extend gross sales—get individuals to image themselves utilizing your product. The phrase *think about* is highly effective. Tweet this!

E mail 5 + 6: Urgency (time to promote)

“The way in which to like something is to appreciate that it could be misplaced.” -Robert Cialdini, Affect

E mail 5 + 6 is the place you make the gross sales

If you happen to’ve ever run an electronic mail funnel for a product launch, you understand that the majority gross sales come on the finish. Positive some money will trickle in whenever you announce the product—nevertheless it isn’t till it’s time to “do or die” that most individuals will whip out their bank cards.

Robert Cialdini is a psychology professor, and he could be the highest persuasion knowledgeable on the planet—his guide Affect is the guide on the psychology of persuasion.

“Shortage” is 1 of Cialdini’s 7 rules of persuasion. And the most typical kind of shortage is urgency.

It will possibly work wonders.

E mail 5 and 6 are your final likelihood to make the sale—and your final likelihood to get your readers to purchase from you. Usually these emails are despatched on the identical day as a result of it’s time to ramp up the urgency.

Right here’s the main focus of every electronic mail:

• E mail 5: Urgency (+ options/advantages). Ramp up the urgency (countdown timers work effectively right here). It’s also possible to push the “loss aversion” lever by portray a tragic image of what life appears to be like like with out your product.
• E mail 6: Closing reminder (+ testimonials). Usually a shorter electronic mail, this can be a last reminder—a real “final likelihood” electronic mail. It’s place to emphasise testimonials in case “proof” is holding individuals again.

What do these emails really seem like?

Right here’s an instance of an “E mail 5,” from conversion copywriter Joanna Wiebe.

Jo is a copywriting phenom, and this electronic mail has all of it.

• Countdown timer (you’ll be able to actually watch the chance tick away from you)
• Portray a lukewarm image of life with out the product
• Phrases like “the tipping level was inside attain” (nice loss aversion)

(They aren’t about urgency particularly, but in addition discover the good use of phrases like “your invitation” as an alternative of “your likelihood.” How the e-mail begins with a tough promote, then instantly backs off. And the way her description of Monday actually helps you to think about that espresso store).

Good.

What about E mail 6?

Right here’s an instance of a closing electronic mail from model coach Peter Nguyen (of The Important Man).

Have a look at what he’s doing right here as a result of it’s intelligent:

• It opens with a “courtesy reminder.” Nonetheless going for the sale, however not obnoxiously.
• It exhibits an actual electronic mail from an actual reader showcasing an actual objection—and tears it down.
• Additional down within the electronic mail exhibits a formidable progress image from a pupil.
• It ends with a name to motion to hitch his course.

At this level, there aren’t an entire lot of causes for somebody to not purchase from you:

1. They have been by no means
2. They forgot to enroll
3. They don’t imagine your supply will assist them

At this level, there’s not a lot you are able to do to succeed in individuals who have been by no means (sorry).

However this electronic mail tackles each of the opposite 2 issues. It begins with a easy reminder, which grabs the individuals who have been kicking the can down the highway.

After which it tackles objections. It’s the tip of this dialog:

Reader: “I signed up for this electronic mail record, however I’m undecided I need to pay for stuff.”
Emails 1-4: “Right here’s all of the dope stuff you’ll get—don’t you need that life?”
Reader: “That sounds nice and all, however does it actually work? Show it.”
Emails 5-6: [proves it]
Reader: 0.o
Reader: [pulls out credit card]

Welcome electronic mail sequence Often requested questions

That’s a easy, 6-email welcome sequence that you need to use to spice up gross sales.

Wait…aren’t there nonetheless some particulars to care for?

Listed here are a number of FAQs (and examples of superior funnels):

• Why not simply have 1 welcome electronic mail? Isn’t 4 – 6 emails extreme?
• How usually do you have to ship these automated emails?
• How do you mix your broadcasts and your welcome electronic mail sequence?
• How do you transition out of your welcome electronic mail sequence to promoting one thing later?

Why not simply have 1 welcome electronic mail? Isn’t 4 – 6 emails extreme?

One welcome electronic mail is a begin, nevertheless it isn’t sufficient time to do every part you want it to do. Your welcome electronic mail wants to offer individuals what they need and introduce you to them—there isn’t area to additionally begin promoting your product.

Having 4 – 6 emails in a funnel provides you room to promote. It helps you present worth and transfer individuals additional alongside the journey to turning into a buyer.

If you happen to’re anxious about over sending—don’t be. Keep in mind, that is the time when individuals are most certainly to hearken to what it’s important to say.

How usually do you have to ship automated welcome sequence emails?

For many welcome electronic mail sequences, you’ll be able to ship 1 electronic mail a day. There are exceptions, however this can be a completely fantastic rule of thumb.

If you happen to wait too lengthy between emails, your clients don’t consider them as linked—emails which can be 4-days aside aren’t “nurturing” leads; they’re disconnected.

After all, this relies…

• In case your contacts want time to check out your content material or a trial, giving them that point is sensible—so long as they nonetheless work together with you in some capability.
• If in case you have contacts who’re red-hot and able to take motion, emailing them twice a day may make sense too.

The important thing? Don’t lose momentum. Ship as usually as essential to preserve the momentum going.

Want some inspiration? Take a look at these electronic mail templates.

Skilled perception: Justin Blackman on “open loops”

“A fantastic welcome sequence is an elongated tease. It tells you what it’ll do to you, for you, and the way it’ll make you’re feeling on the finish. Then it drops reminders of what’s coming.

It establishes open loops to excite your mind and pique your curiosity. It drops hints and vegetation clues to maneuver you ahead—and each electronic mail delivers worth—nevertheless it holds again on giving all the great things without delay. Then it double-downs on the intrigue with an incredible P.S.

When finished effectively, readers will soar once they see you of their inbox—and your sender identify turns into extra precious than the topic line.”

– Justin Blackman is a copywriter and creator of the Headline Challenge, the place he wrote 100 headlines a day for 100 days. You possibly can be taught extra on his web site.

(However for most individuals, as soon as per day is an efficient place to begin. You possibly can check from there).

How do you mix your broadcasts and your welcome electronic mail sequence?

In your electronic mail advertising automation software program, you’ll be able to arrange your broadcasts in order that they don’t go to anybody at the moment in your welcome automation.

I get the concern right here—you don’t need to cease sending out your common newsletters as a result of that’s an enormous a part of getting individuals onto your electronic mail record within the first place!

On the similar time, you don’t need to ship a publication to somebody going by means of your welcome electronic mail sequence as a result of that’s complicated.

In ActiveCampaign, for instance, you’ll:

• Create a “section” whenever you go to ship your broadcast or publication electronic mail
• Exclude anybody in your welcome sequence
• As soon as they’re not in your welcome sequence, they’ll begin getting your common emails

How do you transition out of your welcome electronic mail sequence to promoting one thing later?

This one’s simple. You simply do!

You don’t all the time need to be promoting one thing in your emails—that’s a very quick approach to get individuals to cease listening to you.

However you additionally don’t have to be shy about promoting to individuals, so long as you’re promoting stuff individuals need. You get greater than 1 shot to show a reader right into a buyer—simply because they stated no to your welcome electronic mail sequence doesn’t imply they’ll by no means purchase from you.

Perhaps let individuals get your common publication for some time—however the subsequent time you will have a launch, you’ll be able to go proper forward and embody them.

Conclusion: Superior welcome electronic mail sequence ideas

Oh, you’re attempting to get fancy with it? If you happen to’re able to take a step previous the 6-email welcome sequence, there’s a lot you are able to do.

Listed here are a number of examples of the chances.

RightMessage founder Brennan Dunn makes use of personalization to customise his pitch for various audiences. Right here’s an instance of how he gathers that information:

As a result of he makes use of electronic mail automation, Brennan can ship a completely totally different set of emails to every group of individuals. Doing that will increase his gross sales by 70%.

One other instance? E mail knowledgeable Val Geisler did a teardown of Shopify’s onboarding sequence. She advisable that Shopify map out totally different funnels primarily based on the place subscribers have been coming from.

The result’s fairly superior.

What about an electronic mail funnel that’s extra superior however not due to segmentation? Let’s have a look again at our outdated good friend Ramit Sethi.

Copywriter Will Hoekenga did an incredible breakdown of Ramit Sethi’s funnel for Zero to Launch.

This funnel took a month and had 17,000 phrases throughout 23 emails. (Supply, Will Hoekenga)

(By the best way, I’m fairly positive this is identical funnel that acquired Ramit his 5,000,000 greenback week).

You’ll discover that Ramit doesn’t really launch his product till A FULL MONTH after the start of the funnel.

What Ramit has finished right here is spend extra time working the levels of consciousness. As a refresher, they’re:

• Unaware
• Ache/Drawback Conscious
• Resolution Conscious
• Product Conscious
• Most Conscious

By far, the toughest step is taking somebody from Unaware of their drawback to Drawback Conscious. The second hardest step goes from Drawback Conscious to Resolution Conscious.

So Ramit spends extra time on that a part of the funnel! He can afford to as a result of his copywriting is unimaginable, and he is aware of that folks will preserve studying.

This funnel is a number of years outdated at this level, and it’s prone to have modified a bit.

The truth is, it has! On the time of writing, I’m actually in the midst of his launch funnel for this course.

And I simply acquired one other electronic mail from him.

“Will Zero to Launch work” sounds an terrible lot like a “show it” electronic mail, doesn’t it?

The basics work even whenever you get as superior as Ramit Sethi and his group. A welcome electronic mail sequence with 6 emails is a good basis to start out from.