Welcome Message for Web site (11 Examples That Convert Visitors)

A web site’s welcome message for web site can catch guests’ consideration, present them related affords, and provides them a purpose to remain in your web site.

The most effective welcome message for a web site makes a robust first impression. It improves consumer expertise (UX), units the tone in your model, and sometimes affords an attractive name to motion (CTA), which may be step one in remodeling new customers into loyal, lifelong prospects.

On this article, I’ll share the highest 11 examples of welcome messages for web sites. Whereas at it, additionally, you will discover ways to create sales-driven welcome messages utilizing web site popups.

However earlier than we dive into our examples, let’s check out what a welcome message is and why it’s so useful.

What Is a Welcome Message for Web site?

A welcome message for web site is a popup or notification that web site guests see as quickly as they arrive in your homepage. You need to use these messages to greet new guests and set the tone for future interactions. They assist you to set up your model’s voice and begin a relationship with potential prospects.

These messages are greater than only a approach to say “welcome to my web page.” They allow you to alert your guests to essential data, corresponding to particular affords or occasions. And you’ll put this data entrance and heart, with out making main updates to your web site’s homepage.

Why Are Welcome Messages for Web site Necessary?

Along with greeting new prospects and guests, welcome messages for web site additionally present concrete, measurable advantages.

The most effective welcome message examples can enhance conversion for sure objectives. The truth is, welcome messages are among the finest methods you should use to:

• Improve visitors to particular pages
• Develop your e-mail record
• Make extra gross sales
• Get extra social media followers

You may gather e-mail addresses or present a coupon code straight in your welcome message. You may as well use your welcome message to direct customers to the pages you need them to go to, corresponding to particular weblog posts or product pages. When finished appropriately, this technique will increase conversions throughout your web site.

In brief, welcome messages are highly effective instruments that extra enterprise homeowners and entrepreneurs ought to benefit from.

However how do you have to use welcome messages in your web site?

We’ll be looking at 11 varieties of welcome message examples, categorized by objective. You need to use these examples to get concepts for reaching what you are promoting’s objectives by way of efficient welcome message campaigns.

11 Forms of Welcome Message Examples

For this publish, we’ll be sharing welcome messages which were made with OptinMonster, the highest lead era software program in the marketplace.

Why make welcome messages with OptinMonster? As a result of we provide the whole lot you should greet your guests with the best messages. Our popup codecs embody:

• Lightbox popups
• Full-screen welcome mats
• Slide-in scroll containers
• Floating bars

Beneath, you’ll see examples of all of those pop-up sorts, so that you’ll have a transparent understanding of find out how to use them in your personal welcome messages.

And the very best half? You may construct each considered one of our welcome message for web site examples in 5 minutes or much less.

With our pre-made templates and straightforward drag-and-drop builder, you may create high-converting welcome messages in a snap. See how straightforward it’s on this step-by-step information to making a pop-up marketing campaign in below 5 minutes.

And you’ll create them with none coding or developer abilities. Which means even small companies and first-time entrepreneurs can use these examples on their web sites

Let’s dive into our record. We’ll share every instance primarily based on the objective of the welcome message.

1. Construct Your E mail Checklist

Rising a strong e-mail record is significant for each enterprise. E mail advertising and marketing is 1 of the very best methods so that you can earn extra revenue. The truth is, it affords a return on funding (ROI) of 36:1.

However how do you get extra leads in your e-mail record?

One straightforward method is to make use of a welcome popup to entice web site guests to turn into e-mail subscribers.

A popup is an effective way of catching your customers’ consideration. As quickly as they arrive at your web site, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.

However it’s important to make them WANT to subscribe.

Listed below are 2 methods to draw new signups:

Use a lead magnet to make your supply extra engaging.

A lead magnet is a bit of useful content material that you just supply in alternate for an e-mail deal with.

Examples of efficient lead magnets embody:

• Coupon or low cost codes
• Free programs or webinars
• Unique one-time content material, corresponding to a free ebooks or PDF information
• Unique ongoing content material, corresponding to a weekly publication

A well-crafted welcome message will talk the worth of your lead magnet.

Right here’s an instance of a lightbox popup that promotes an e-mail publication:

This popup affords a pleasant greeting and guarantees that e-mail subscribers will obtain useful suggestions for growing their leads. The message additionally states that the guidelines within the publication are unique. Web site guests should subscribe to the e-mail publication with a purpose to obtain this particular data.

You probably have a terrific lead magnet, why not present guests how useful what you are promoting may be proper off the bat?

This makes a welcome message popup the proper instrument for rising your e-mail deal with.

Don’t have a lead magnet? No worries. Listed below are 60+ lead magnet concepts that you would be able to begin utilizing as we speak.

Create a gamified marketing campaign to offer individuals extra incentive to enroll.

A gamified marketing campaign creates a game-like expertise for customers. After they enter their e-mail deal with, they get the possibility to win a prize:

You may shortly create a gamified marketing campaign with OptinMonster and set the principles for what individuals can win and the way typically.

That method, you by no means run out of your prizes!

Gamified campaigns are an easy-to-build resolution for shortly rising your e-mail record.

Subsequent Steps: Ensure all of your new subscribers obtain a welcome e-mail sequence! Welcome emails thank new subscribers, present extra details about what you are promoting, and transfer potential prospects towards their first buy. Your emails also can stroll new customers by way of the onboarding strategy of your service.

You may automate your e-mail campaigns to ensure each new subscriber receives your welcome sequence. That is essential as a result of welcome emails have a number of the highest open charges and conversion charges of all e-mail advertising and marketing campaigns.

2. Showcase a Sale

Should you run a web-based retailer, your customers are in all probability there particularly to take a look at your merchandise. And hopefully to make a purchase order!

That implies that you need to welcome them with a sale to maintain them in your web site longer. This may encourage them to look by way of your retailer and benefit from your supply.

For a giant sale, you in all probability need one thing that basically captures your viewers’s consideration.

A fullscreen welcome mat can be sure each customer is aware of about your particular affords:

The marketing campaign above can also be an instance of utilizing a coupon code as a lead magnet.

If you’d like one thing much less intrusive than a full-screen popup, an alternative choice is floating bar marketing campaign with a countdown timer:

A floating bar, also called a hey bar, sticks to the highest of your internet pages as your consumer scrolls. The instance above alerts customers to a coupon alternative. Floating bars preserve your supply on the prime of each web page as your consumer browses.

And whenever you add a countdown timer, you create a way of urgency that motivates individuals to behave.

Countdown timer campaigns may be a superb method of boosting your gross sales.

Subsequent step: Learn to create a countdown timer popup to extend gross sales.

3. Show Enterprise Updates or Alerts

Typically, you will have adjustments in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know straight away.

These adjustments might embody:

• New retailer hours
• Climate closings
• New places
• Out-of-stock notices for a product

Or it could possibly be every other data that your guests must know.

For this sort of alert, a typical floating bar marketing campaign is the most suitable choice:

A floating bar lets customers find out about essential adjustments. However, it received’t overtake your entire display screen or interrupt their searching.

As a substitute, you can also make a small however daring announcement on the prime of the browser. If obligatory, you may embody a button that hyperlinks to a web page with extra data.

This allows you to inform your web site’s guests of firm updates in an unobtrusive method.

Subsequent step: Be taught the steps for making a web site notification bar to maintain customers knowledgeable.

4. Welcome Again Returning Customers

Top-of-the-line methods to extend consumer loyalty is to personalize your messaging. You are able to do that by making a  welcome message particularly for returning customers.

OptinMonster’s OnSite Retargeting® function enables you to present completely different messages to repeat guests. You may tailor your message for a unique audience: customers who preferred your web site sufficient to go to once more.

A slide-in scroll field is a superb selection for returning customers:

Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. This can be a nice tone to strike with somebody who has already visited your web site.

Was your welcome message for first time customers a coupon? Take into account providing a good higher supply for returning customers who didn’t have interaction along with your first welcome supply.

Welcome again messages provide the alternative to enhance your preliminary supply and proceed constructing a relationship with potential prospects and subscribers.

The instance above additionally addresses the consumer by identify.

You may accomplish this with OptinMonster utilizing Sensible Tags. Sensible tags permit you to personalize the way in which you talk along with your viewers. You need to use good tags for:

Nesxe Step: Be taught the steps to utilizing good tags in your welcome messages and optin campaigns.

5. Confirm Consumer’s Age

In case your on-line retailer sells merchandise for adults solely, you may create a welcome message that verifies your consumer’s age.

The truth is, many states would require this by regulation.

Fortuitously, you may construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your web site:

Or, you may create a customized popup to make customers enter their birthday:

These campaigns will preserve your web site legally compliant and socially accountable.

Subsequent Step: Try this tutorial on find out how to add age verification to any web site in minutes.

6. Improve Webinar Registrations

Webinars are 1 of the very best instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a superb lead magnet.

You need to use webinars at each stage of your buyer journey to maneuver customers in the direction of a sale.

However how do you get customers to enroll in your webinar? That’s the place a welcome message popup is useful.

You may create a popup letting customers find out about your upcoming webinar. For this, you’ve gotten 2 choices:

• Create a signup type and ship a follow-up e-mail
• Make a Sure/No popup marketing campaign that redirects to a touchdown web page

Each choices are easy. With OptinMonster, you may select 1 of our templates to create an optin type in your webinar:

When customers give their e-mail deal with, you may ship them a follow-up e-mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your e-mail record!

Alternatively, you should use a Sure/No popup to redirect customers to a touchdown web page:

If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they’ll register.

Sure/No campaigns are nice as a result of they received’t scare away your customers. Reasonably than asking for contact data straight away, you may get the method rolling by asking a easy “sure or no” query.

Subsequent step: Observe our information to making a webinar touchdown web page that converts.

7. Announce Free Delivery

Free delivery is a wonderful incentive for individuals to buy your merchandise. In any case, prospects will typically abandon their cart after they see sudden prices within the closing whole.

One among these sudden prices is delivery.

Wish to cut back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let individuals know find out how to get free delivery:

This can be a fantastic welcome for individuals coming into your web site. Understanding that the worth they see is the worth they’ll pay is an added incentive to place extra gadgets within the cart!

It’s additionally a terrific upselling tactic as a result of prospects will buy extra to qualify free of charge delivery.

Subsequent Step: Right here’s a full tutorial on find out how to add a free delivery bar to your eCommerce retailer.

8. Get Extra App Downloads

Many firms create apps to encourage customers to interact with their model. Apps are nice at constructing buyer loyalty, as they typically supply rewards to maintain customers coming again.

Now, you simply want individuals to obtain your app!

Like our final tip, we advocate utilizing a floating bar however including a countdown timer:

Top-of-the-line methods to get your web site guests to obtain the app is to allow them to find out about it. Floating bars are the proper instrument for getting your consumer’s consideration with out interrupting their expertise in your web site.

From there, use a countdown timer to construct urgency. You can provide away your app completely free for a restricted period of time.

And with a dynamic countdown timer, you don’t must set a hard and fast finish date. As a substitute, each consumer can have a sure time frame that begins after they first see your marketing campaign.

This builds sufficient motivation in your customers to obtain your app whereas maintaining the whole lot truthful for all of your web site’s guests.

Subsequent step: Check out our 7 strategies for enhancing app downloads.

9. Develop Podcast Listeners

You probably have a podcast, you should get the phrase out. And among the finest occasions to try this is when a customer reaches your web site.

A slide-in scroll aspect field is ideal for drumming up new listeners out of your web site’s visitors. That will look one thing like this:

Along with a welcome message, ensure you proceed to advertise your podcast by way of your web site.

For example, blogs can use an inline marketing campaign to redirect to your podcast.

That method, individuals who get pleasure from your content material have a second approach to eat it.

That is significantly helpful if you happen to create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a approach to eat your content material on the go.

Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast straight in your WordPress web site.

10. Redirect to Totally different Internet Pages

Welcome messages aren’t all created equally. What works for one enterprise received’t work for an additional.

Should you’re a publishing firm, for instance, you might wish to create a welcome message that redirects customers to completely different content material classes.

With OptinMonster’s drag and drop builder, you may add buttons with redirect choices for content material classes of your web site:

This technique helps customers discover what pursuits them probably the most. It’s particularly helpful when you’ve got quite a lot of content material in your web site from a variety of niches.

Subsequent Step: When you’ve directed guests to the weblog posts they’re most focused on, comply with our suggestions for attracting extra weblog subscribers.

11. Enhance Social Media Followers

Precise percentages range, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your web site once more. That’s quite a lot of visitors that goes to waste.

You may enhance your odds of repeat visitors by connecting with individuals on social media. Or, extra particularly, having them join with you.

OptinMonster has a template particularly designed to get you extra social followers on:

• Instagram
• Fb
• X (previously Twitter)

You may present buttons to comply with you as a welcome message:

That method, in the event that they go away later, you may nonetheless market to them by way of social media.

Convert Extra Web site Guests With Welcome Messages

And that’s it! You may have 11 varieties of welcome message examples that may enhance UX, enhance sitewide visitors, develop your e-mail record, and increase gross sales.

As you’ve seen in these examples, OptinMonster makes it straightforward to create welcome messages for each objective.

Should you’re welcoming individuals into your web site, you may additionally wish to ship them a message as they go away. Exit-Intent® popups are an effective way to get well abandoning guests and deserted carts.

The truth is, the health firm Crossrope was capable of develop its e-mail record by over 900% with exit-intent popups.

Plus, now you can use cellular exit-intent campaigns that work on smartphones. For that, you’ll wish to take a look at this text on find out how to create a cellular exit-intent popup that converts.

Able to get began with OptinMonster? Join your risk-free OptinMonster account as we speak!