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WhatsApp Reaches 100 Million US Customers
Whereas WhatsApp has lengthy been the most important messaging platform on the planet, it’s by no means actually been a serious focus within the U.S., the place different platforms, like Messenger, have been the DM platform of selection.
Until now.
Immediately, WhatsApp has introduced that it’s reached a brand new milestone of 100 million U.S. customers.
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As per WhatsApp:
“It’s been a very long time since we’ve written in regards to the momentum of WhatsApp and at this time we’ve got some thrilling information to share. As of this month, WhatsApp now has 100 million customers in the US. This milestone has been a very long time coming and it proves that WhatsApp is the answer to the cross platform divide in America. Irrespective of you probably have an iPhone or Android, folks need personal and safe messaging that works effectively for everybody and that’s what we do finest.”
To be clear, Messenger nonetheless has many extra U.S. customers, at near 200 million actives.
However WhatsApp has been on the rise of late, as extra folks look to boost their privateness, and be sure that others can’t eavesdrop on their personal conversations.
Which, general, is changing into a much bigger focus. Nowadays, fewer individuals are posting updates to their social media profiles, as they as an alternative choose to keep up extra unique, intimate messaging chats with pals.
The novelty of sharing with everyone has worn off, because of the permanence of social media posts, in addition to angst and argument within the feedback. For a lot of, it’s higher to simply persist with their pals, and that, mixed with rising concern round information privateness, has seen a gradual stream of customers downloading WhatsApp.
WhatsApp’s additionally good for cross-border communications, as essentially the most used international messaging app, whereas it additionally continues so as to add new options, enhancing its providing.
This new milestone is a testomony to this, and it’s fascinating to contemplate the expanded messaging shift, and the way which may relate to your advertising technique.
And whilst you can’t promote on WhatsApp, you possibly can drive dialog within the app through Click on to Message adverts, whereas you may as well create WhatsApp teams and communities to solidify connection along with your viewers.
It’s one thing to contemplate, as a result of because the numbers present, your target market is more and more prone to be lively within the app.
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