Solutions Manual for Consumer Behaviour Buying Having and Being with MyMarketingLab 5th Edition by Solomon

Complete downloadable Solutions Manual for Consumer Behaviour Buying Having and Being with MyMarketingLab 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being with MyMarketingLab
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson

Table of content

Chapter 1: An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality and Lifestyles
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10:Buying and Disposing
Chapter 11:Group Influence and Opinion Leadership
Chapter 12:Family Decision Making
Section 4: Consumers and Subcultures
Chapter 13:Income and Social Class
Chapter 14:Age Subcultures
Chapter 15:Canadian Identity and Subcultures
Section 5: Consumers and Culture
Chapter 16:Cultural Influences on Consumer Behaviour
Chapter 17:The Creation and Diffusion of

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