Test Bank for Consumer Behavior 10th Edition by Solomon
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Complete downloadable Test Bank for Consumer Behavior 10th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Solomon
PUBLISHER: Pearson
Download sample
Complete downloadable Test Bank for Consumer Behavior 10th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Solomon
PUBLISHER: Pearson
Table of content
Chapter 1: Buying, Having, and Being
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: Subcultures
Chapter 14: Culture
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