Test Bank for Contemporary Marketing 14th Edition by Boone
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Complete downloadable Test Bank for Contemporary Marketing 14th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 14th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
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Complete downloadable Test Bank for Contemporary Marketing 14th Edition by Boone. INSTRUCTOR RESOURCE INFORMATION
TITLE: Contemporary Marketing
RESOURCE:Test Bank
EDITION: 14th Edition
AUTHOR: Boone, Kurtz
PUBLISHER: Cengage Learning
Table of content
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research and Sales Forecasting.
9. Market Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies.
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Solutions Manual for Corporate Finance Canadian 2nd Edition by Berk $29.00Add to cart
Complete downloadable Solutions Manual for Corporate Finance Canadian 2nd Edition by Berk. INSTRUCTOR RESOURCE INFORMATION
TITLE: Corporate Finance Canadian
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Berk, DeMarzo, Stangeland
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