Test Bank for Digital Business Concepts and Strategies 2nd Edition by Eloise Coupey
$29.00
Complete downloadable Test Bank for Digital Business Concepts and Strategies 2nd Edition by Eloise Coupey. INSTRUCTOR RESOURCE INFORMATION
TITLE: Digital Business Concepts and Strategies
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Eloise Coupey
PUBLISHER: Pearson
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Complete downloadable Test Bank for Digital Business Concepts and Strategies 2nd Edition by Eloise Coupey. INSTRUCTOR RESOURCE INFORMATION
TITLE: Digital Business Concepts and Strategies
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Eloise Coupey
PUBLISHER: Pearson
Table of content
1. Business and the Internet.
2. A Framework for Digital Business.
3. How Does the Internet Affect Buyer Behavior.
4. How Does the Internet Affect Businesses.
5. Technology and the Digital Marketplace.
6. Policy and the Digital Marketplace.
7. The Evolution of Digital Business.
8. Strategic Planning for Digital Business.
9. Developing Business Intelligence with Online Research.
10. Digital Content and Business Activity.
11. Digital Channels and Business Activity.
12. Digital Communications and Business Activity.
13. Digital Business to Business.
14. Focus on the Future: Relationship Management for Digital Business.
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