Test Bank for Entrepreneurial Small Business 2nd Edition by Katz

Complete downloadable Test Bank for Entrepreneurial Small Business 2nd Edition by Katz. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurial Small Business
RESOURCE:Test Bank
EDITION: 2nd Edition
AUTHOR: Katz, Green
PUBLISHER: McGraw Hill Higher Education

Table of content

Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Ethics: A Key to Long-Term Success
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity , and Feasibility
Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a Twist
Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly
Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get Sales
Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the Business
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Assets: Inventory and Operations Management
Chapter 17 Small Business Protection: Risk Management and Insurance
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business

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