Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition by Mullins
$29.00
Complete downloadable Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition by Mullins. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management A Strategic Decision-Making Approach
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Mullins, Walker
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition by Mullins. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management A Strategic Decision-Making Approach
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Mullins, Walker
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1:The Marketing Management Process
Chapter 2:The Marketing Implications of Corporate and Business Strategies
Chapter 3:Understanding Market Opportunities
Chapter 4:Understanding Consumer Buying Behavior
Chapter 5:Understanding Organizational Markets and Buying Behavior
Chapter 6:Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 7:Targeting Attractive Market Segments
Chapter 8:Differentiation and Brand Positioning
Chapter 9:Business Strategies: A Foundation for Marketing Program Decisions
Chapter 10:Product Decisions
Chapter 11:Pricing Decisions
Chapter 12:Distribution Channel Decisions
Chapter 13:Integrated Promotion Decisions
Chapter 14:Marketing Strategies for a Digitally Networked World
Chapter 15:Strategies for New and Growing Markets
Chapter 16:Strategies for Mature and Declining Markets
Chapter 17:Organizing and Planning for Effective Implementation
Chapter 18:Measuring and Delivering Marketing Performance
Loading...
Reload document 
Open in new tab 
Related Products
Complete downloadable Solutions Manual for Modern Advanced Accounting in Canada 7th Edition by Hilton. INSTRUCTOR RESOURCE INFORMATION
TITLE: Modern Advanced Accounting in Canada
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Hilton, Herauf
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Marine Biology 10th Edition by Castro. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marine Biology
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Castro, Huber
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Principles of Taxation for Business and Investment Planning 16th Edition by Jones. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Taxation for Business and Investment Planning
RESOURCE:Test Bank
EDITION: 16th Edition
AUTHOR: Jones, Rhoades-Catanach
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Personal Finance Canadian 6th Edition by Kapoor. INSTRUCTOR RESOURCE INFORMATION
TITLE: Personal Finance Canadian
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kapoor, Dlabay, Hughes, Ahmad, Fortino
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Solutions Manual for Management Skills and Applications 13th Edition by Rue. INSTRUCTOR RESOURCE INFORMATION
TITLE: Management Skills and Applications
RESOURCE:Solutions Manual
EDITION: 13th Edition
AUTHOR: Rue, Byars
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Essentials of Contemporary Management 6th Edition by Jones. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Contemporary Management
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Jones, George
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Test Bank for Experience Sociology 1st Edition by Croteau. INSTRUCTOR RESOURCE INFORMATION
TITLE: Experience Sociology
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Croteau, Hoynes
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Solutions Manual for Foundations of Financial Management Canadian 9th Edition by Block. INSTRUCTOR RESOURCE INFORMATION
TITLE: Foundations of Financial Management Canadian
RESOURCE:Solutions Manual
EDITION: 9th Edition
AUTHOR: Block, Hirt, Short, Perretta
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Solutions Manual for Managerial Accounting Creating Value in a Dynamic Business Environment CANADIAN EDITION 2nd Edition by Hilton. INSTRUCTOR RESOURCE INFORMATION
TITLE: Managerial Accounting Creating Value in a Dynamic Business Environment CANADIAN EDITION
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Hilton, Favere-Marchesi
PUBLISHER: McGraw Hill Higher Education
Complete downloadable Solutions Manual for Financial Markets and Institutions 4th Edition by Saunders. INSTRUCTOR RESOURCE INFORMATION
TITLE: Financial Markets and Institutions
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Saunders, Cornett
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Solutions Manual for Embedded Systems Architechture Programming and Design 1st Edition by Raj Kamal. INSTRUCTOR RESOURCE INFORMATION
TITLE: Embedded Systems Architechture Programming and Design
RESOURCE:Solutions Manual
EDITION: 1st Edition
AUTHOR: Raj Kamal
PUBLISHER: McGraw Hill Higher Education
Download sample
Complete downloadable Solutions Manual for Essentials of Business Statistics 5th Edition by Bowerman. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Business Statistics
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Bowerman, OConnell, Murphree, Orris
PUBLISHER: McGraw Hill Higher Education
Download sample