TestBankforConsumerBehaviourBuyingHavingandBeingFifthCanadianEditionwithMyMarketingLab5thEditionbySolomon
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Complete downloadable Test Bank for Consumer Behaviour Buying Having and Being Fifth Canadian Edition with MyMarketingLab 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being Fifth Canadian Edition with MyMarketingLab
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson
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Complete downloadable Test Bank for Consumer Behaviour Buying Having and Being Fifth Canadian Edition with MyMarketingLab 5th Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behaviour Buying Having and Being Fifth Canadian Edition with MyMarketingLab
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Solomon, Zaichkowsky, Polegato
PUBLISHER: Pearson
Table of content
Chapter 1: An Introduction to Consumer Behavior
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality and Lifestyles
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10: Buying and Disposing
Chapter 11: Group Influence and Opinion Leadership
Chapter 12: Family Decision Making
Chapter 13: Income and Social Class
Chapter 14: Age Subcultures
Chapter 15: Canadian Identity and Subcultures
Chapter 16: Cultural Influences on Consumer Behavior
Chapter 17: The Creation and Diffusion of Culture
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