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TITLE: Strategic Marketing Problems Cases and Comments
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Kerin, Peterson
PUBLISHER: Pearson
Table of content
Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy